LEADER 00000cam a2200769Ma 4500 
001    ocn568535539 
003    OCoLC 
005    20160527040853.9 
006    m     o  d         
007    cr cn||||||||| 
008    071108s2008    onca    ob    001 0 eng d 
016    |z20079069282 
019    230754401|a243616306|a503446790|a646743390|a708341510
       |a752554083|a847478207|a899278642 
020    1554580315|q(paperback) 
020    9781554580316|q(paperback) 
020    9781435644489|q(electronic book) 
020    1435644484|q(electronic book) 
020    9781554581252|q(electronic book) 
020    1554581257|q(electronic book) 
020    |z9781554580316|q(paperback) 
035    (OCoLC)568535539|z(OCoLC)230754401|z(OCoLC)243616306
       |z(OCoLC)503446790|z(OCoLC)646743390|z(OCoLC)708341510
       |z(OCoLC)752554083|z(OCoLC)847478207|z(OCoLC)899278642 
040    CCO|beng|epn|cCCO|dE7B|dOCLCQ|dSFB|dGPRCL|dMEAUC|dOCLCQ
       |dN$T|dCELBN|dFXR|dOCLCQ|dOCLCF|dYDXCP|dOCLCO|dIDEBK|dAU@
       |dOCLCQ 
049    RIDW 
050  4 HF5415|b.R87 2007eb 
055 10 HF5415|bR87 2007 
055 10 HF5415|bR88 2008 
055 11 HF5415 
072  7 BUS|x043000|2bisacsh 
072  7 BUS|x078000|2bisacsh 
082 04 658.8 
090    HF5415|b.R87 2007eb 
100 1  Rutherford, David.|0https://id.loc.gov/authorities/names/
       no2008133689 
245 10 Vulcans, earthlings and marketing ROI :|bgetting finance, 
       marketing and advertising onto the same planet /|cDavid 
       Rutherford and Jonathan Knowles. 
264  1 Waterloo, Ont. :|bWilfrid Laurier University Press,
       |c[2008] 
264  4 |c©2008 
300    1 online resource (xvi, 155 pages) :|billustrations 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
340    |gpolychrome|2rdacc 
347    text file|2rdaft 
500    Co-published by the Institute of Communication Agencies. 
504    Includes bibliographical references (pages 135-137) and 
       index. 
588 0  Print version record. 
590    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America 
650  0 Advertising|xRate of return.|0https://id.loc.gov/
       authorities/subjects/sh85001161 
650  0 Brand name products|0https://id.loc.gov/authorities/
       subjects/sh85016403|xValuation.|0https://id.loc.gov/
       authorities/subjects/sh2002006432 
650  0 Marketing|0https://id.loc.gov/authorities/subjects/
       sh85081333|xFinance.|0https://id.loc.gov/authorities/
       subjects/sh2002007885 
650  0 Rate of return.|0https://id.loc.gov/authorities/subjects/
       sh85111503 
650  7 Advertising|xRate of return.|2fast|0https://
       id.worldcat.org/fast/797741 
650  7 Brand name products|xValuation.|2fast|0https://
       id.worldcat.org/fast/837904 
650  7 Brand name products.|2fast|0https://id.worldcat.org/fast/
       837883 
650  7 Marketing|xFinance.|2fast|0https://id.worldcat.org/fast/
       1010198 
650  7 Marketing.|2fast|0https://id.worldcat.org/fast/1010167 
650  7 Rate of return.|2fast|0https://id.worldcat.org/fast/
       1090236 
655  4 Electronic books. 
655  4 Computer network resources. 
700 1  Knowles, Jonathan.|0https://id.loc.gov/authorities/names/
       no2009024835 
710 2  Institute of Communication Agencies.|0https://id.loc.gov/
       authorities/names/no2009024858 
776 08 |iPrint version:|aRutherford, David.|tVulcans, earthlings 
       and marketing ROI.|dWaterloo, Ont. : Wilfrid Laurier 
       University Press, ©2008|z9781554580316|z1554580315
       |w(OCoLC)181492200 
856 40 |uhttps://rider.idm.oclc.org/login?url=http://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=217421|zOnline eBook. Access restricted to 
       current Rider University students, faculty, and staff. 
856 42 |3Instructions for reading/downloading this eBook|uhttp://
       guides.rider.edu/ebooks/ebsco 
901    MARCIVE 20231220 
948    |d20160616|cEBSCO|tebscoebooksacademic|lridw 
994    92|bRID