| Edition |
Second edition. |
| Description |
1 online resource (242 pages) |
| Physical Medium |
polychrome |
| Description |
text file |
| Note |
Originally published 2011. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Pages:1 to 25; Pages:26 to 50; Pages:51 to 75; Pages:76 to 100; Pages:101 to 125; Pages:126 to 150; Pages:151 to 175; Pages:176 to 200; Pages:201 to 225; Pages:226 to 242. |
| Summary |
Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore's stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely-coordinated programme of nation branding. Brand Singapore helped to attract the investments, business, trade, tourism and talented human resources that are the lifeblood of a successful nation. Today, the city-state is known in. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Language |
In English. |
| Subject |
Place marketing -- Singapore.
|
|
Place marketing. |
|
Singapore. |
|
National characteristics, Singaporean.
|
|
National characteristics, Singaporean. |
|
Branding (Marketing) -- Singapore.
|
|
Branding (Marketing) |
| Genre/Form |
Electronic books.
|
| Other Form: |
Print version: Koh, Buck Song. Brand Singapore. Second edition. Singapore : Marshall Cavendish Business, ©2017 9789814779241 9814779245 (DLC) 2017344263 (OCoLC)978282802 |
| ISBN |
9789814779432 (electronic book) |
|
9814779431 (electronic book) |
|
9789814779432 |
|
9789814779241 |
|
9814779245 |
|
