| Description |
1 online resource (xv, 424 pages) : illustrations |
| Physical Medium |
polychrome |
| Description |
text file |
| Note |
Includes index. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Foreword / Malcolm McDonald -- 1. Introduction -- 2. Making agreements -- 3. Making statements -- 4. Liability for defective products -- 5. Intellectual property rights -- 6. Copyright -- 7. Data protection -- 8. Defamation -- 9. Advertising and labelling -- 10. Broadcasting -- 11. Licensing and merchandising -- 12. Sponsorship and hospitality -- 13. Promotions and incentives -- 14. Lobbying -- 15. Cyber marketing -- 16. Niche marketing -- 17. Ambush marketing -- App. ii. Essential Law for Marketers Matrix. |
| Summary |
'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy practitioner.Each chapter in the book offers, in simple English, full analysis of the law on each subject, and illuminates it with numerous examples and cases taken from current industry practice. It also offers helpful tips and suggestions for 'keeping it legal' without losing sight of the overall commercial objecti. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Marketing -- Law and legislation -- England.
|
|
Marketing -- Law and legislation. |
|
England. |
|
Marketing -- Law and legislation -- Wales.
|
|
Wales. |
| Genre/Form |
Electronic books.
|
|
Electronic books.
|
| Other Form: |
Print version: Kolah, Ardi. Essential law for marketers. Oxford ; Boston : Butterworth-Heinemann, 2002 0750655003 9780750655002 (OCoLC)49044244 |
| ISBN |
9781429483933 (electronic book) |
|
1429483938 (electronic book) |
|
9786611013943 |
|
6611013946 |
|
0080494838 (electronic book) |
|
9780080494838 (electronic book) |
|
9780750655002 |
|
0750655003 |
|
