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Title Making media work : cultures of management in the entertainment industries / edited by Derek Johnson, Derek Kompare, and Avi Santo.

Publication Info. New York : New York University Press, [2014]
©2014

Item Status

Description 1 online resource (vi, 330 pages).
data file
Physical Medium polychrome
Series Critical cultural communication
Critical cultural communication.
Bibliography Includes bibliographical references and index.
Summary In popular culture, management in the media industry is frequently understood as the work of network executives, studio developers, and market researchers-""the suits""--Who oppose the more productive forces of creative talent and subject that labor to the inefficiencies and risk aversion of bureaucratic hierarchies. However, such portrayals belie the reality of how media management operates as a culture of shifting discourses, dispositions, and tactics that create meaning, generate value, and shape media work throughout each moment of production and consumption. Making Media Work aims to provi.
Contents Cover -- Contents -- Introduction: Discourses, Dispositions, Tactics: Reconceiving Management in Critical Media Industry Studies -- I. DISCOURSES -- 1. Building Theories of Creative Industry Managers: Challenges, Perspectives, and Future Directions -- 2. Towards a Structuration Theory of Media Intermediaries -- 3. Linear Legacies: Managing the Multiplatform Production Process -- 4. Enterprising Selves: Reality Television and Human Capital -- II. DISPOSITIONS -- 5. Record Men: Talent Scouts in the U.S. Recording Industry, 920-1935.
12. Listening and Empathizing: Advocating for New Management Logics in Marketing and Corporate Communication -- Bibliography -- Contributors -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W -- Y.
6. Recasting the Casting Director: Managed Change, Gendered Labor -- 7. Brazilian Film Management Culture and Partnering with os majors: A Midlevel Approach -- 8. Constructing Social Media's Indie Auteurs: Management of the Celebrity Self in the Case of Felicia Day -- III. TACTICS -- 9. "Selling Station Personality": Managing Impending Change in Postwar Radio, 1948-1953 -- 10. Tweeting on the BBC: Audience and Brand Management via Third Party Websites -- 11. Market Research in the Media Industries: On the Strategic Relationship between Client and Supplier.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Management -- Cross-cultural studies.
Management.
Genre/Form Cross-cultural studies.
Subject Mass media -- Management.
Mass media -- Management.
Cultural industries.
Cultural industries.
Genre/Form Electronic books.
Added Author Johnson, Derek, 1979- editor.
Kompare, Derek, 1969- editor.
Santo, Avi, editor.
Other Form: Print version: Johnson, Derek. Making Media Work. New York : NYU Press, 2014 9780814764695
ISBN 9780814724989 (electronic book)
0814724981 (electronic book)
9780814764695 (hardback ; alkaline paper)
081476469X (hardback ; alkaline paper)
9780814760994 (paper ; alkaline paper)
0814760996 (paper ; alkaline paper)