Title Marketing management and strategy = formerly Readings in marketing management : a reader / edited by Philip Kotler, Keith Cox.

Publication Info.	Englewood Cliffs, N.J. : Prentice-Hall, [1980]
	©1980

Item Status

Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Stacks	HF5415.13 .M3524 1980	Available	---

Edition	Rev. ed.
Description	xii, 432 pages : illustrations ; 24 cm
Bibliography	Includes bibliographical references and index.
Local Note	Gift of Phippen Fund.
Subject	Marketing -- Management.
	Marketing -- Management.
Added Author	Kotler, Philip.
	Cox, Keith Kohn.
	Kotler, Philip. Readings in marketing management.
Added Title	formerly Readings in marketing management : a reader
ISBN	0135581222 : $9.95