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Book
Title
Marketing management and strategy = formerly Readings in marketing management : a reader / edited by Philip Kotler, Keith Cox.
Publication Info.
Englewood Cliffs, N.J. : Prentice-Hall, [1980]
©1980
Item Status
Location
Call No.
Status
OPAC Message
Public Note
Gift Note
Moore Stacks
HF5415.13 .M3524 1980
Available
---
Edition
Rev. ed.
Description
xii, 432 pages : illustrations ; 24 cm
Bibliography
Includes bibliographical references and index.
Local Note
Gift of Phippen Fund.
Subject
Marketing -- Management.
Marketing -- Management.
Added Author
Kotler, Philip.
Cox, Keith Kohn.
Kotler, Philip.
Readings in marketing management.
Added Title
formerly Readings in marketing management : a reader
ISBN
0135581222 : $9.95