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book
BookPrinted Material
Author Kotler, Philip.

Title Strategic marketing for educational institutions / Philip Kotler, Karen F.A. Fox.

Publication Info. Englewood Cliffs, N.J. : Prentice-Hall, [1985]
©1985
Online access
Inhaltsverzeichnis

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  LB2806 .K67 1985    Available  ---
Description xv, 396 pages : illustrations ; 24 cm
Bibliography Includes bibliographies and index.
Subject Education -- Marketing.
Education -- Marketing.
Education.
Schools -- Public relations.
Schools -- Public relations.
Educational fund raising.
Educational fund raising.
Educational planning.
Educational planning.
Indexed Term United States Marketing by educational institutions
Added Author Fox, Karen F. A., 1944-
Other Form: Online version: Kotler, Philip. Strategic marketing for educational institutions. Englewood Cliffs, N.J. : Prentice-Hall, c1985 (OCoLC)565839532
ISBN 0138514038
9780138514037

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