| Description |
x, 307 pages : illustrations ; 24 cm |
| Note |
Published simultaneously in Canada. |
| Bibliography |
Includes bibliographical references (pages 277-295) and index. |
| Contents |
The case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations. |
| Subject |
Social responsibility of business.
|
|
Social responsibility of business. |
|
Social marketing.
|
|
Social marketing. |
|
Corporations -- Charitable contributions.
|
|
Corporations -- Charitable contributions. |
|
Corporate image.
|
|
Corporate image. |
| Added Author |
Lee, Nancy, 1932-
|
| ISBN |
0471476110 cloth |
|
