| Description |
1 online resource (191 pages) : illustrations, facsimiles |
|
text file |
| Note |
"English translation: Kevin Krell"--Colophon. |
| Bibliography |
Includes bibliographical references. |
| Contents |
""Cover""; ""Title""; ""CONTENTS""; ""PREFACE""; ""THE WORLD OF FASHION""; ""WHAT IS FASHION?""; ""REASONS AND PURPOSES OF DRESS""; ""ORIGIN AND EVOLUTION OF FASHION""; ""Aristocratic Fashion""; ""Centennial Fashion""; ""Open Fashion""; ""ORGANIZATION OF THE CURRENT FASHION SYSTEM""; ""Haute Couture""; ""Prêt-À-Porter""; ""Sportswear""; ""Large-scale distribution""; ""The world of luxury""; ""GLOSSARY""; ""DEVELOPMENT PROCESS""; ""REFERENCES""; ""THE SKETCHBOOK""; ""SILHOUETTES AND LINES""; ""COLOR""; ""MATERIALS AND FABRICS""; ""Fibers""; ""Fabrics""; ""Accessories"" |
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""CONCEPT BOOK OR THEMATIC PANEL""""THE FASHION FIGURE""; ""Proportions""; ""Poses""; ""Representation techniques""; ""TECHNICAL SPECIFICATION""; ""THE PATTERN""; ""THE MOULAGE""; ""THE TEST GARMENT""; ""THE PROTOTYPE""; ""GLOSSARY""; ""PRODUCTION""; ""CHAINS OF PRODUCTION""; ""PURCHASE OF RAW MATERIALS""; ""Textile fairs""; ""Purchasing alternatives""; ""The suppliers""; ""TEXTILE ENNOBLING""; ""Dyeing""; ""Bleaching""; ""Prints""; ""Dressings""; ""COLLECTION OF SAMPLES""; ""Pattern grading""; ""CALCULATION OF COSTS""; ""PRODUCTION""; ""WAREHOUSE""; ""CALENDAR""; ""PRODUCTION MANAGEMENT"" |
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""GLOSSARY""""SALES AND DISTRIBUTION""; ""SALES PROCESS""; ""The agent or sales representative""; ""Presentation of the collection""; ""Making the sale""; ""Post-sales service and penalizations""; ""DISTRIBUTION""; ""The multi-brand store""; ""The single-brand store""; ""Large department stores""; ""Outlets""; ""Supermarkets and hypermarkets""; ""Catalog sales""; ""Street markets""; ""The website""; ""GLOSSARY""; ""COMMUNICATION""; ""FASHION AND COMMUNICATION""; ""PROCESSES AND AGENTS""; ""The press office""; ""Public relations""; ""The advertising agency""; ""Celebrities"" |
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""INSTRUMENTS OF COMMUNICATION""""Instruments of institutional communiction""; ""SEASONAL INSTRUMENTS OF COMMUNICATION""; ""MEDIA""; ""The press""; ""Television and radio""; ""Exterior advertising""; ""GLOSSARY""; ""RECOMMENDED READING""; ""DIRECTORY OF FASHION DESIGN SCHOOLS"" |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Fashion design -- Vocational guidance.
|
|
Fashion design. |
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Vocational guidance. |
| Genre/Form |
Electronic books.
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| Added Author |
Krell, Kevin, translator.
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| Added Title |
How to be a fashion designer |
| Other Form: |
Print version: San Martin, Marcarena. Field guide. Beverly, Mass. : Rockport Pub., ©2009 9781592534913 (OCoLC)416267338 |
| ISBN |
9781610601702 (electronic book) |
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161060170X (electronic book) |
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9781592534913 |
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1592534910 |
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1592534910 |
|
