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Book
Author
Clancy, Kevin J., 1942-
Title
Counterintuitive marketing : achieve great results using uncommon sense / Kevin J. Clancy and Peter C. Krieg.
Publication Info.
New York : Free Press, [2000]
©2000
Online access
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Call No.
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Gift Note
Moore Stacks
HF5415 .C5277 2000
Available
---
Description
xiii, 350 pages : illustrations ; 24 cm
Note
Includes index.
Contents
Revolutionaries, pioneers, and cowboys: how testosterone drives American business -- Counterintuitive thinking behind great marketing strategies -- Implementing counterintuitive marketing programs.
Subject
Marketing.
Marketing.
Added Author
Krieg, Peter C., 1951-
ISBN
0684855550