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book
BookPrinted Material
Author Clancy, Kevin J., 1942-

Title Counterintuitive marketing : achieve great results using uncommon sense / Kevin J. Clancy and Peter C. Krieg.

Publication Info. New York : Free Press, [2000]
©2000

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HF5415 .C5277 2000    Available  ---
Description xiii, 350 pages : illustrations ; 24 cm
Note Includes index.
Contents Revolutionaries, pioneers, and cowboys: how testosterone drives American business -- Counterintuitive thinking behind great marketing strategies -- Implementing counterintuitive marketing programs.
Subject Marketing.
Marketing.
Added Author Krieg, Peter C., 1951-
ISBN 0684855550