| Description |
352 pages : color illustrations ; 19 x 24 cm |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Understand design thinking -- Transform organizations -- Design the future. |
| Summary |
The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief--and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to (re-)design products, services, processes, business models, and ecosystems. It inspires radical innovation as a matter of course, and ignites capabilities beyond mere potential. Unmatched as a source of competitive advantage, Design Thinking is the driving force behind those who will lead industries through transformations and evolutions. This book describes how Design Thinking is applied across a variety of industries, enriched with other proven approaches as well as the necessary tools, and the knowledge to use them effectively. Packed with solutions for common challenges including digital transformation, this practical, highly visual discussion shows you how Design Thinking fits into agile methods within management, innovation, and startups. |
| Subject |
Creative ability in technology.
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Creative ability in technology. |
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Creative ability in business.
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Creative ability in business. |
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Creative thinking.
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Creative thinking. |
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Industrial management -- Technological innovations.
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Industrial management -- Technological innovations. |
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Industrial management. |
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Technological innovations.
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Technological innovations. |
| Added Author |
Link, Patrick, 1968- author.
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Leifer, Larry J., author.
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Langensand, Nadia, book designer.
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| Other Form: |
Online version: Lewrick, Michael. Design thinking playbook. Hoboken : Wiley, [2018] 9781119467489 (DLC) 2018011921 |
| ISBN |
9781119467472 paperback |
|
1119467470 paperback |
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9781119467502 (ePub ebook) |
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9781119467489 (PDF ebook) |
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