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Book
Title
Services marketing : new insights from consumers and managers / by Eric Langeard ... [and others].
Publication Info.
Cambridge, Mass. : Marketing Science Institute, 1981.
Item Status
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Moore Stacks
HD9980.5 .S47
Available
---
Description
ix, 180 pages ; 28 cm.
Series
Report / Marketing Science Institute ; no. 81-104
Marketing Science Institute.
Note
"By Eric Langeard, John E. G. Bateson, Christopher H. Lovelock and Pierre Eiglier."
Bibliography
Bibliography: pages 177-178.
Subject
Service industries -- Marketing.
Service industries -- Marketing.
Added Author
Langeard, Éric.
Lovelock, Christopher H.
Marketing Science Institute.
