| Description |
91 pages : illustrations ; 21 cm |
| Contents |
Starting right. Connecting with your development officer -- Understanding the dean's role -- Understanding the case for support -- Understanding donor psychology -- The appointment with a prospect or donor : dos and don'ts -- Engaging prospects with the strongest philanthropic propensity -- Working with your president -- Working with central advancement. The importance of getting informed -- The importance of a two-way partnership -- A word of caution : if your unit is raising less money -- Working with Alumni Relations : your entire school's responsibility -- Managing prospect portfolios -- Sustaining the quality of your donor relationships. Managing prospect information -- Appendix A: Campaigns : a primer -- Appendix B: Naming opportunities : a word of warning -- Appendix C: Hiring the right development officer. |
| Subject |
Educational fund raising -- United States.
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Educational fund raising. |
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United States. |
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Education, Higher -- United States -- Finance.
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Education, Higher. |
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Finance. |
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Universities and colleges -- United States -- Finance.
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Universities and colleges. |
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Education, Higher -- Finance. |
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Universities and colleges -- Finance. |
| Added Author |
Academic Impressions (Firm), issuing body.
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