Contents; Foreword; Preface; Introduction; Part I: The Process of Value Creation; Part II: The Challenge of Positioning; Part III: The Nature of Markets; Part IV: The Role of Technology; Part V: The Impact of Globalization; Conclusions; Author Index; Subject Index.
Summary
Concerns the management of creativity and innovation. This book provides serious analysis of the cultural industries - media, entertainment, film, music, and the arts -from a business perspective. It covers as many industries as possible from many different perspectives. It is a useful primer on cultural industries for students and scholars.
Local Note
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America