| Description |
1 online resource (333 pages) |
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text file |
| Contents |
Cover; Title; Copyright; Contents; Preface; SECTION 1: ONLINE TRAVEL CONSUMER SEARCH BEHAVIOR; Consumer Objectives and the Amount of Search in Electronic Travel and Tourism Markets; Information Search Behavior and Tourist Characteristics: The Internet vis-à-vis Other Information Sources; Barriers to Online Booking of Scheduled Airline Tickets; The Past, Present, and Future Research of Online Information Search; SECTION 2: TRAVEL WEBSITE USER CHARACTERISTICS; Buyer Characteristics Among Users of Various Travel Intermediaries. |
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Utilitarian Value in the Internet: Differences Between Broadband and Narrowband UsersOnline Travel Planning and College Students: The Spring Break Experience; Reviewing the Profile and Behaviour of Internet Users: Research Directions and Opportunities in Tourism and Hospitality; SECTION 3: PERCEPTION AND QUALITY OF ONLINE LODGING AND TRAVEL BRANDS; Comparison of Web Service Quality Between Online Travel Agencies and Online Travel Suppliers; A Study of the Perceptions of Hong Kong Hotel Managers on the Potential Disintermediation of Travel Agencies. |
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Building E-Loyalty of Lodging Brands: Avoiding Brand ErosionSECTION 4: E-COMPLAINT BEHAVIOR; Internet Diffusion of an E-Complaint: A Content Analysis of Unsolicited Responses; Analyzing Hotel Customers' E-Complaints from an Internet Complaint Forum; E-Complaints: Lessons to Be Learned from the Service Recovery Literature; SECTION 5: WEBSITE DESIGN AND DEVELOPMENT IN TRAVEL AND TOURISM; Effects of Picture Presentations on Customers' Behavioral Intentions on the Web; Developing, Operating, and Maintaining a Travel Agency Website: Attending to E-Consumers and Internet Marketing Issues. |
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Conflicting Viewpoints on Web DesignSECTION 6: WEBSITE EVALUATION IN HOSPITALITY AND TOURISM; Website Evaluation in Tourism and Hospitality: The Art Is Not Yet Stated; Exploring Bed & Breakfast Websites: A Balanced Scorecard Approach; Staying Afloat in the Tropics: Applying a Structural Equation Model Approach to Evaluating National Tourism Organization Websites in the Caribbean; Developing a Content Analysis Evaluation Approach for the Examination of Limited-Service Lodging Properties; Index. |
| Summary |
Make the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as,?How do I get people to visit my Web site???Is my Web site attracting the 'right' kind of e-consumers?? and?How do I turn browsers into buyers?? The Handbook of Consumer Behavior, Tourism, and the Internet analyzes the latest strategies involving Internet business applications that will help you attract. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Tourism -- Computer network resources -- Handbooks, manuals, etc.
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Tourism -- Computer network resources. |
| Genre/Form |
Handbooks and manuals.
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| Subject |
Tourism. |
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Internet marketing -- Handbooks, manuals, etc.
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Internet marketing. |
| Genre/Form |
Electronic books.
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Handbooks and manuals.
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| Added Author |
Law, Rob.
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| Other Form: |
Print version: Mills, Juline E. Handbook of Consumer Behavior Tourism and the Internet. Hoboken : Taylor and Francis, ©2013 9780789025999 |
| ISBN |
9781136429125 (electronic book) |
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1136429123 (electronic book) |
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