LEADER 00000cam a22006134a 4500 
001    ocm56715963  
003    OCoLC 
005    20160527040902.4 
006    m     o  d         
007    cr cnu|||unuuu 
008    041012s2004    nju     ob    001 0 eng d 
019    84169858|a664116991|a880325757 
020    1417526033|q(electronic book) 
020    9781417526031|q(electronic book) 
020    9781564146953 
020    1564146952|q(Trade Paper) 
035    (OCoLC)56715963|z(OCoLC)84169858|z(OCoLC)664116991
       |z(OCoLC)880325757 
037    |b00048277 
040    N$T|beng|epn|cN$T|dOCLCQ|dYDXCP|dOCLCG|dOCLCQ|dOCLCO
       |dOCLCQ|dOCLCF|dNLGGC|dOCLCQ|dFUG|dB24X7|dCOO|dSLY|dOCLCQ 
049    RIDW 
050  4 HF5415.525|b.L39 2004eb 
072  7 BUS|x043060|2bisacsh 
082 04 658.8/343|222 
084    F713. 5|2clc 
084    F713. 55|2clc 
090    HF5415.525|b.L39 2004eb 
100 1  Lawfer, Manzie R.,|d1946-|0https://id.loc.gov/authorities/
       names/n2003105140 
245 10 Why customers come back :|bhow to create lasting customer 
       loyalty /|cManzie R. Lawfer. 
264  1 Franklin Lakes, NJ :|bCareer Press,|c[2004] 
264  4 |c©2004 
300    1 online resource (219 pages) 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
340    |gpolychrome|2rdacc 
347    text file|2rdaft 
504    Includes bibliographical references (pages 209-211) and 
       index. 
520 8  Annotation|bDiscovering and utilizing specific activities 
       that will make your customers buy again and again. 
520 8  Annotation|bLoyal customers are the most important asset 
       of any company--more important than land, patents, 
       equipment, or buildings. While finding new customers is 
       often expensive, time-consuming, and ultimately 
       unprofitable, retaining old customers is surprisingly easy
       and "highly profitable. Companies with a loyal customer 
       base enjoy greater profitability in good economic times 
       and can depend on their loyal customers to help them 
       survive difficult ones. Many businesses display banners 
       proclaiming "Build Customer Loyalty!" but offer no 
       training or tools to accomplish this mission. It is the 
       moral equivalent of an athletic coach cupping his hands 
       around his mouth and yelling at his players, "Score more 
       point!" Why Customers Come Back is not about slogans, 
       banners, or promotions. It is about discovering and 
       utilizing specific activities that will make your 
       customers buy again and again ... and tell the world why 
       everyone "else should buy from you too! It isn't until a 
       customer buys from you a second, third, or fourth time, 
       that you actually see any profit. So learning how to 
       retain customers is far more important and profitable than
       chasing new ones. Even a seemingly negligible increase in 
       repeat business--just five percent--produces a whopping 60
       percent increase in profits. What customers want today may
       fall out of favor tomorrow. American business is a fickle 
       master. Technology, the Internet, and overnight delivery 
       to anywhere in the country have made every business global
       --mom-and-pop corner stores must now compete with 
       businesses thousands of miles away. Customer loyalty 
       levels the playing field. It is the ultimate competitive 
       advantage. The practical advice in Why Customers Come Back
       is based onthe "real buying habits of "real customers. The
       five principles to follow are not brain surgery. Business 
       people, entrepreneurs, corporate leaders, and front-line 
       employees can understand, embrace, and implement them ... 
       right. 
588 0  Print version record. 
590    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America 
650  0 Customer loyalty.|0https://id.loc.gov/authorities/subjects
       /sh97009091 
650  0 Customer relations.|0https://id.loc.gov/authorities/
       subjects/sh85034963 
650  7 Customer loyalty.|2fast|0https://id.worldcat.org/fast/
       885531 
650  7 Customer relations.|2fast|0https://id.worldcat.org/fast/
       885533 
655  4 Electronic books. 
776 08 |iPrint version:|aLawfer, Manzie R., 1946-|tWhy customers 
       come back.|dFranklin Lakes, NJ : Career Press, ©2004
       |z1564146952|w(DLC)  2003054650|w(OCoLC)52553761 
856 40 |uhttps://rider.idm.oclc.org/login?url=http://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=113675|zOnline eBook. Access restricted to 
       current Rider University students, faculty, and staff. 
856 42 |3Instructions for reading/downloading this eBook|uhttp://
       guides.rider.edu/ebooks/ebsco 
901    MARCIVE 20231220 
948    |d20160615|cEBSCO|tebscoebooksacademic|lridw 
994    92|bRID