| Description |
1 online resource (xvi, 270 pages) |
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text file |
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PDF |
| Physical Medium |
polychrome |
| Bibliography |
Includes bibliographical references. |
| Contents |
Dedication ; Acknowledgements; Contents; List of Figures ; List of Tables; 1: Introduction; 1.1 Museum Press Releases; 1.2 Museum Public Relations; 1.3 Research Directions; 1.4 Outline of Contents; References; 2: Theoretical Background; 2.1 The Discourse of Museum Communication; 2.1.1 Art Discourse; 2.1.2 Promotional Discourse; 2.1.3 Media Discourse; 2.1.4 Museum Communication: Art-Media Speak; 2.2 The Notion of Genre; 2.3 Working with Corpora; 2.4 A Diachronic Approach; References; 3: Materials and Data; 3.1 EPA Diacorpus: A Diachronic Corpus of Museum Press Releases. |
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3.2 Selection of Newly Emerged Museum Genres References; 4: Methodology; 4.1 EPA Diacorpus: Preliminary Analysis; 4.2 EPA Diacorpus: Analysis of Lexical Change; 4.3 EPA Diacorpus: Analysis of Structural Change; 4.4 Newly Emerged Museum Genres: Qualitative Analysis; References; 5: Lexical Change of Museum Press Releases; 5.1 Career, Famous, Known; 5.2 Culture, Cultural; 5.3 Landscape, Body; 5.4 Picture, Images; 5.5 Shown, Showing; 5.6 Admission, Tickets, Visitors; 5.7 Painters, Painter; 5.8 Represented, Examples; 5.9 Discussion and Concluding Remarks; References. |
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6: Structural Change of Museum Press Releases6.1 Evolution of Communicative Moves; 6.2 Use of Quotations; 6.3 Use of Narrative Sections; 6.4 Discussion and Concluding Remarks; References; 7: Evolution of Exhibition Titles; 7.1 Presence of Exhibition Titles across the Decades; 7.2 Lexical Change; 7.3 Structural Change; 7.4 Concluding Remarks; References; 8: Newly Emerged Museum Genres; 8.1 Exhibition Web Presentations; 8.2 Museum E-News; 8.3 Museum Blogs; 8.4 Museum Social Media; 8.5 Discussion and Concluding Remarks; References; 9: Conclusions. |
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9.1 The Role of Museum Press Releases 9.2 New and Old Media: A Hierarchic Network; 9.3 The Power of Words in Museum Communication; References; Appendix I: Sample of Contemporary Communication Genres Adopted by Museums: List of Resources; Exhibition Web Presentations (EWPs); Museum e-News; Museum Blogs; Museum Social Media; Appendix II: EPA Diacorpus: List of Press Releases; Bibliography; Index. |
| Summary |
This volume explores the evolution of the language of museum communication from 1950 to the present day, focusing on its most salient tool, the press release. The analysis is based on a corpus of press releases issued by eight high-profile British and American museums, and has been carried out adopting corpus linguistics and genre analysis methodologies. After identifying the typical features of the museum press release, new media more recently adopted by museums, such as web presentations, blogs, e-news, and social media, are taken into consideration, exploring questions such as how has the language of museum communication changed in order to face the challenge posed by new technologies? Are museum press releases threatened by new approaches used in contemporary public relations? Are the typical press release features still detectable in new genres? Drawing on insights from linguistics, discourse analysis, and museum communication this book will be of great value to researchers and practitioners of applied linguistics, sociolinguistics, and museum communication scholars. Cecilia Lazzeretti is a post-doctoral researcher in the Department of Linguistic and Cultural Studies at the University of Modena and Reggio Emilia, Italy. As a freelance journalist and press officer for an art institution, Fondazione Fotografia Modena, she is professionally involved in the media community. Her research interest concerns corpus linguistics, discourse analysis and genre studies, with a specific focus on the genre of art press releases. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Communication in museums.
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Communication in museums. |
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Museums -- Social aspects.
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Museums -- Social aspects. |
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Media studies. |
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Language: history & general works. |
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Politics & government. |
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Sociolinguistics. |
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Public relations. |
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Discourse analysis. |
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BUSINESS & ECONOMICS -- Museum Administration & Museology. |
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REFERENCE -- General. |
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TRAVEL -- Museums, Tours, Points of Interest. |
| Other Form: |
Print version: Lazzeretti, Cecilia. Language of museum communication : a diachronic perspective. [London, England] : Palgrave Macmillan, ©2016 xvi, 270 pages 9781137571489 |
| ISBN |
9781137571496 (electronic book) |
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1137571497 (electronic book) |
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1137571489 |
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9781137571489 |
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9781137571489 |
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1137571489 |
| Standard No. |
9781137571489 |
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10.1057/978-1-137-57149-6. |
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