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Author Ledwith, Ann.

Title Managing innovation in SME's [electronic resource] : product development in small Irish electronic firms / Ann Ledwith ; editors, Paul Coughlan and John Bessant.

Imprint Newcastle : Cambridge Scholars, 2009.

Item Status

Description 1 online resource (333 pages)
Summary Innovating and developing new products is critical for the survival and growth of any small firm but particularly for technology based firms. This study of NPD at small Irish electronics firms makes two main contributions to knowledge. Firstly, the management of NPD at small firms is found to be different from that at large firms in several respects including; NPD resources and expenditure, organising for NPD, NPD process proficiency, marketing and technical skills and proficiency, R & D/marke ...
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject New products -- Management.
Product management.
Electronic industries -- Ireland -- Management.
Technological innovations -- Management.
Small business -- Ireland -- Management.
Genre/Form Electronic books.
Added Author Coughlan, Paul.
Bessant, J. R.
Other Form: Print version: Ledwith, Ann. Managing innovation in SME's. Newcastle : Cambridge Scholars, 2009 9781443813754 (DLC) 2010444706 (OCoLC)460865717
ISBN 9781443816175 (electronic bk.)
1443816175 (electronic bk.)
9781443813754 (hbk.)
1443813753 (hbk.)