Description |
1 online resource (x, 214 pages) |
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text file |
Bibliography |
Includes bibliographical references and index. |
Contents |
About the author -- Acknowledgements -- Introduction -- Myth 1: PR is all spin, smokescreens and lies -- Myth 2: PR results can't be measured -- Myth 3: All publicity is good publicity -- Myth 4: The press release is dead -- Myth 5: The media ignores good news -- Myth 6: You have to pay to see social media benefits -- Myth 7: PR is glamorous -- Myth 8: Calling the media is a no-no -- Myth 9: That you can make something go viral -- Myth 10: You have to be an extrovert to succeed in PR -- Myth 11: PR is the silver bullet -- Myth 12: Good people and products market themselves -- Myth 13: The more you pay, the better the job done -- Myth 14: PR results are instant -- Myth 15: Consumers want conversations with brands -- Myth 16: Working in-house is easier -- Myth 17: Media relationships are especially important -- Myth 18: Wage gap figures -- Conclusion -- Index. |
Summary |
Shattering widespread misconceptions about PR, this engaging and anecdotal book grants readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. -- Edited summary from book. |
Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
Subject |
Public relations.
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Public relations. |
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Social media.
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Social media. |
Genre/Form |
Electronic books.
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Electronic books.
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Subject |
Social media. |
Added Title |
Myths of public relations |
ISBN |
9780749479602 (electronic book) |
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0749479604 (electronic book) |
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9780749479596 (paperback) |
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