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Bestseller
BestsellerE-book
Author Leigh, Rich, author.

Title Myths of PR : all publicity is good publicity and other popular misconceptions / Rich Leigh.

Publication Info. London : Kogan Page Limited, [2017]
©2017

Item Status

Description 1 online resource (x, 214 pages)
text file
Bibliography Includes bibliographical references and index.
Contents About the author -- Acknowledgements -- Introduction -- Myth 1: PR is all spin, smokescreens and lies -- Myth 2: PR results can't be measured -- Myth 3: All publicity is good publicity -- Myth 4: The press release is dead -- Myth 5: The media ignores good news -- Myth 6: You have to pay to see social media benefits -- Myth 7: PR is glamorous -- Myth 8: Calling the media is a no-no -- Myth 9: That you can make something go viral -- Myth 10: You have to be an extrovert to succeed in PR -- Myth 11: PR is the silver bullet -- Myth 12: Good people and products market themselves -- Myth 13: The more you pay, the better the job done -- Myth 14: PR results are instant -- Myth 15: Consumers want conversations with brands -- Myth 16: Working in-house is easier -- Myth 17: Media relationships are especially important -- Myth 18: Wage gap figures -- Conclusion -- Index.
Summary Shattering widespread misconceptions about PR, this engaging and anecdotal book grants readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. -- Edited summary from book.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Public relations.
Public relations.
Social media.
Social media.
Genre/Form Electronic books.
Electronic books.
Subject Social media.
Added Title Myths of public relations
ISBN 9780749479602 (electronic book)
0749479604 (electronic book)
9780749479596 (paperback)