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Book
Title
Enhancing knowledge development in marketing / editors, Robert P. Leone, V. Kumar.
Publication Info.
Chicago, Ill. : American Marketing Association, [1992]
©1992
Item Status
Description
xxi, 575 pages : illustrations ; 29 cm.
Series
AMA educators' proceedings ; v. 3
AMA educators' proceedings ; v. 3.
Note
Papers presented at the 1992 Summer Educators' Conference held in Chicago on August 8-11.
Bibliography
Includes bibliographical references and index.
Subject
Marketing -- Congresses.
Marketing -- Congresses.
Genre/Form
Conference papers and proceedings.
Conference papers and proceedings.
Added Author
Leone, Robert P.
Kumar, V.
American Marketing Association.
American Marketing Association. Educators' Conference (1992 : Chicago, Ill.)
ISBN
0877572313
