| Description |
1 online resource (xiii, 275 pages) |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references (pages 231-252) and indexes. |
| Summary |
The author asks: how did public relations develop in Britain and why? The question is answered through a narrative linking the evolution of British PR in the early 20th century to political, economic, social, and technological developments. The book highlights sociological issues and foregrounds the professionalisation of the occupation. |
| Contents |
Table of Contents; Preface; Chapter 1 British Public Relations: Definitions and Debates; Chapter 2 Propaganda, Information, and Intelligence: 1914-1945; Chapter 3 Establishing the Profession: 1945-1960; Chapter 4 The Shape of Things to Come: The Emergence of Consultancy, 1948-1969; Chapter 5 Professional Dilemmas: Public Relations, the Media, and Politics, 1948-1970; Chapter 6 Crime and Punishment: Codes and Regulation, 1948-1998; Chapter 7 Educational Developments: 1948-1998; Chapter 8 Implications and Conclusions; References. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Public relations -- Great Britain.
|
|
Public relations. |
|
Great Britain. |
|
Public relations -- Great Britain -- History -- 20th century.
|
|
History. |
| Chronological Term |
20th century |
|
1900-1999 |
| Genre/Form |
Electronic books.
|
|
History.
|
| Other Form: |
Print version: L'Etang, Jacquie. Public relations in Britain. Mahwah, N.J. : Lawrence Erlbaum Associates, Publishers, 2004 080583804X (DLC) 2003049455 (OCoLC)52970256 |
| ISBN |
1410610810 (electronic book) |
|
9781410610812 (electronic book) |
|
080583804X (h ; alkaline paper) |
|
9780805838046 (h ; alkaline paper) |
|
