Title Geodemographics for marketers : using location analysis for research and marketing / Barry Leventhal.

Publication Info.	London ; Philadelphia : Kogan Page, 2016.
	©2016

Online access
Online ebook via EBSCO. Access restricted to current Rider University students, faculty, and staff.
Instructions for reading/downloading the EBSCO version of this ebook

Item Status

Description	1 online resource (xxvi, 203 pages) : illustrations, maps.
Physical Medium	polychrome
Description	text file
Series	Marketing science series
	Marketing science series.
Bibliography	Includes bibliographical references and index.
Contents	An overview of geodemographics -- Big data and geodemographics -- Key data sources -- Geodemographic classification systems -- Other types of geodemographic discriminators -- The mechanics of using geodemographics -- Applications in various industry sectors -- Choosing a geodemographic classification -- The international perspective -- Creating your own information products -- Looking to the future.
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Marketing research.
	Marketing research.
	Geodemographics.
	Geodemographics.
	Consumers -- Research.
	Consumers -- Research.
	Mathematical Modelling.
	BUSINESS & ECONOMICS -- Industrial Management.
	BUSINESS & ECONOMICS -- Management.
	BUSINESS & ECONOMICS -- Management Science.
	BUSINESS & ECONOMICS -- Organizational Behavior.
Genre/Form	Electronic books.
Other Form:	Print version: Leventhal, Barry. Geodemographics for marketers. London ; Philadelphia : Kogan Page, [2016] 9780749473822 (DLC) 2015040199 (OCoLC)910088086
ISBN	9780749473839 (electronic book)
	0749473835 (electronic book)
	9780749473822
	0749473827
Standard No.	99973653145