| Description |
1 online resource |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
What is pricing excellence? -- The transformational journey -- Champions lead the organizational mobilization -- Center-led price management : a hybrid organizational architecture for pricing -- Capabilities : social and technical assets and activities -- Change capacity : a progressive internalization -- Confidence : the fuel of the organizational transformation -- Possible roadblocks along the journey -- Pricing myths at the organizational level -- Pricing skills to face complexity and dynamic environments -- Closing thoughts. |
| Summary |
Innovations in pricing can be transformative, but to reach their potential companies must devote equal attention to technical and organizational capabilities. Most firms, however, only pay attention to the technical dimensions of pricing, which severely limits the success of their initiatives. To remedy this, The Pricing Journey provides an integrated guide to the organizational, social, and behavioral aspects of pricing-drawing on principles of socio-technical change. Based on extensive qualitative and quantitative research in an array of firms around the world, Stephan M. Liozu provides a pr. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Pricing.
|
|
Pricing. |
|
Organizational change.
|
|
Organizational change. |
| Genre/Form |
Electronic books.
|
|
Electronic book.
|
| Other Form: |
Print version: Liozu, Stephan. Pricing journey 9780804788748 (DLC) 2014042784 (OCoLC)894746172 |
| ISBN |
9780804794411 (electronic book) |
|
0804794413 (electronic book) |
|
9780804788748 |
|
080478874X |
|
