| Description |
1 online resource (vi, 487 pages) : illustrations |
|
data file |
| Physical Medium |
polychrome |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
John D.C. Little : a profile / John R. Hauser and Glen L. Urban -- 1. Marketing science : managerial models. Optimal internet media selection / Peter J. Danaher, Janghyuk Lee, and Laoucine Kerbache -- Strategic marketing metrics to guide pathways to growth / John H. Roberts, Fajendra Srivastava, and Pamela D. Morrison -- Moving from customer lifetime value to customer equity / Xavier Drè̀ze and André Bonfrer -- Deriving customer lifetime value from RFM measures : insights into customer retention and acquisition / Makoto Abe -- Building and using a micromarketing platform / Masahiko Yamanaka -- Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability / Ricardo Montoya, Oded Netzer, and Kamel Jedidi -- Morphing banner advertising / Glen L. Urban, Guilherme Liberali, Erin MacDonald, Robert Bordley, and John R. Hauser -- 2. Marketing science : decision information models -- Disjunctions of conjunctions, cognitive simplicity, and consideration sets / John R. Hauser, Olivier Toubia, Theodoros Evgeniou, Rene Befurt, and Daria Dzyabura -- Decision process evolution in customer channel choice / Sara Valentini, Elisa Montaguti, and Scott A. Neslin -- The value of social dynamics in online product ratings forums / Wendy W. Moe and Michael Trusov -- Uninformative advertising as an invitation to search / Dina Mayzlin and Jiwoong Shin -- Alleviating the constant stochastic variance assumption in decision research : theory, measurement, and experimental test / Linda Court Salisbury and Fred M. Feinberg -- 3. Little's Law : current state. Generalized Little's Law and an asset picking system to model an investment portfolio : a working prototype / Maria Luisa Ceprini and John D.C. Little -- Closing statement. |
| Summary |
The legacy of a pioneer in operations research and marketing science. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Little, John D. C.
|
|
Little, John D. C. |
|
Marketing -- Management.
|
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Marketing -- Management. |
| Indexed Term |
BUSINESS/Marketing |
| Genre/Form |
Electronic books.
|
|
Festschriften.
|
|
Festschriften.
|
| Added Author |
Little, John D. C., honouree.
|
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Hauser, John R., editor.
|
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Urban, Glen L., editor.
|
| Other Form: |
Print version: From Little's Law to marketing science 9780262029919 (DLC) 2015038265 (OCoLC)925784872 |
| ISBN |
9780262331500 (electronic book) |
|
0262331500 (electronic book) |
|
9780262029919 |
|
026202991X |
| Standard No. |
40025768762 |
|
