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Moore Library
Talbott Library
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Book
Author
Littlefield, James E.
Title
Advertising; mass communication in marketing / James E. Littlefield [and] C. A. Kirkpatrick.
Publication Info.
Boston : Houghton Mifflin, [1970]
Item Status
Location
Call No.
Status
OPAC Message
Public Note
Gift Note
Moore Stacks
HF5823 .L72 1970
Available
---
Edition
3rd ed.
Description
x, 544 pages : illustrations (part color), facsimiles (part color), maps. ; 24 cm
Note
Previous editions by C. A. Kirkpatrick.
Bibliography
Includes bibliographical references.
Subject
Advertising.
Advertising.
Added Author
Kirkpatrick, Charles A. (Charles Atkinson), 1908-1985.
