Title Emotional decisions : tradeoff difficulty and coping in consumer choice / Mary Frances Luce, James R. Bettman, and John W. Payne.

Imprint

Chicago, IL : University of Chicago Press, c2001.

Item Status

Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Stacks	HF5415.32 .L83 2001	Available	---

Description	209 p. : ill. ; 23 cm.
Series	Monographs of the Journal of consumer research ; no. 1
	Monographs of the Journal of consumer research ; no. 1.
Bibliography	Includes bibliographical references (p. [182]-209).
Subject	Consumer behavior.
	Risk-taking (Psychology)
	Consumers' preferences -- Econometric models.
Added Author	Bettman, James R.
	Payne, John W.