| Description |
1 online resource (342 pages) |
| Physical Medium |
polychrome |
| Description |
text file |
| Contents |
Cover; Title Page; Copyright and Credits; Dedication; Packt Upsell; Foreword; Contributors; Table of Contents; Preface; Chapter 1: Understanding UX and its Importance; UX is present everywhere; Bad UX is bad for your business; The ROI of fixing bad UX design; Getting stakeholders involved; Metrics and KPI's; Summary; Chapter 2: Identifying UX Issues â#x80;#x93; UX Methodologies; Identifying stakeholders and their needs; Prioritization map; RACI matrix; Stakeholder matrix; Interviewing stakeholders; Understanding users and their needs; Investigation; Heuristic evaluation; User research methodologies. |
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20 UX methods in briefScreening and recruiting; Guerrilla research; Creating personas; Step 1â#x80;#x94;Identify behavioral and demographic variables; Step 5â#x80;#x94;Check the entire set of person to eliminate redundancies; Step 6â#x80;#x94;Develop the narrative; Understanding the competitors; User journey and touch points; Defining the challenges and project goals; Summary; Chapter 3: Exploring Potential UX Solutions; Organizing the reports; Be visual; Analytics; Heuristic evaluation; User feedback; Finding solutions; Design, test, iterate, repeat; Summary; Chapter 4: Increasing Conversion with UX. |
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Identifying conversion issuesPrevious analysis; Quantitative/data analysis; Google Analytics; Mixpanel; Hotjar; AppSee; Chartbeat; Inspectlet; Woopra; Formisimo; Lucky Orange; Website Grader by HubSpot; Other tools; Research and interviewing your users; Doing usability tests; Doing A/B tests; Building responsive and accessible websites; Helping your users save time; Making your user think as little as possible and save as much information as possible; Leaving the main function of your site prominent; Improving the loading time; Following design trends; Using good call-to-action; Summary. |
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Chapter 5: Using UI and Content for Better CommunicationIdentifying UI and content issues; The importance of good UI for a great UX; UI elements for good UX communication; Minding the hierarchy of the UI elements; Choosing the appropriate typography; Headline; Body of text; Background; Responsive typography; Fonts; Picking the right color scheme; Using consistent iconography; Content strategy and microcopy; Content analysis; Strategic recommendations; Editorial and tone of voice guide; Organization; SEO; Copy and microcopy for UX; The functional value of microtexts; Tips for good microcopy. |
| Summary |
Chapter 6: Considering Accessibility As Part of the UX; What accessibility is and its importance; The WCAG documentation; Perceivable; Operable; Understandable; Robust; Different demands in accessibility; Accessible as part of the universal design; Accessibility as an inclusive UX; Accessibility analysis; Automated accessibility tools; The importance of colors; Color blindness; Other disabilities; What about apps?; Accessibility and IoT; Good practices; Screen readers; Focused tips; More accessibility tips; Real examples and case studies; Fukuoka City Subway; The de Young Museum; Oxo. |
| Note |
Tuva. |
| Summary |
Have your web applications been experiencing more hits and less conversions? Are bad designs consuming your time and money? This book is the answer to these problems. With intuitive case studies, you' will learn to simplify, fix, and enhance some common, real-world application designs. You will look at common issues of simplicity ... |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
User interfaces (Computer systems)
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User interfaces (Computer systems) |
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User-centered system design.
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User-centered system design. |
| Genre/Form |
Electronic books.
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| Other Form: |
Print version: Maioli, Lisandra. Fixing Bad UX Designs : Master proven approaches, tools, and techniques to make your user experience great again. Birmingham : Packt Publishing, ©2018 |
| ISBN |
9781787128224 (electronic book) |
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1787128229 (electronic book) |
|
1787120554 |
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9781787120556 |
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9781787120556 |
| Standard No. |
9781787120556 |
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