| Description |
1 online resource |
|
text file |
| Note |
Includes index. |
| Bibliography |
Includes bibliographical references and index. |
| Summary |
Utopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which examine narratives created on the advertising page, with special focus on gender images. Through a cross-disciplinary investigation, this collection offers a varied analysis of advertising and mass media which are important for students and scholars alike. |
| Contents |
Portrayal of Utopian Spaces in Magazine Advertisements / Luigi, Alessandra Manca Manca, Alessandra 7 -- Water, the All-Purpose Utopia / John Kloos Kloos, John 31 -- Women and Children in a Fragile Paradise / Jean-Marie Kauth Kauth, Jean-Marie 47 -- Welcome (Back) to the Brotherhood: Nostalgia, Masculinity, and the Selling of the Mitchum Man / Zubair S. Amir Amir, Zubair S. 69 -- Absolute Utopia: Advertising the American Dream "In an Absolut World" / Katy Kiick Kiick, Katy 79 -- Utopia on the Common Ground: Norman Rockwell's Breaking Home Ties / William Scarlato Scarlato, William 89 -- Utopian Images and Gender in Web-Based Advertisements: A View from the Starting Line / Chris Birks Birks, Chris 99 -- Jungian Archetypes in Advertising Imagery / Margaret Salyer Salyer, Margaret 111 -- Selling the Good Old Days: Images of Community Life in Contemporary American Advertising / Jonatlian F. Lewis Lewis, Jonatlian F., Paul Catterson Catterson, Paul 141 -- Masculine and Feminine Images in Italian Magazine Advertising / Maria Lucia Piga Piga, Maria Lucia, Dolores Sorci-Bradley Sorci-Bradley, Dolores 153 -- Black Face-White Utopia: Reflections on African-Americans, Utopia, and Advertising / Vincent Gaddis Gaddis, Vincent 193 -- Utopian Scenarios in Hispanic Advertisements: People en Español / Joaquín Montero Montero, Joaquín 213 -- Advertising, Neoliberalism, and the Financial Collapse of 2008 / Robert L. Craig Craig, Robert L. 229 -- Living in Worlds We'd Like to Live In: Capitalist Utopias in an Age of Counterfactuality / Ed McLuskie McLuskie, Ed 251 -- Four Women of the Apocalypse: Utopia or Dystopia? / Marian Mesrobian MacCurdy MacCurdy, Marian Mesrobian 261. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Advertising -- Psychological aspects.
|
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Advertising -- Psychological aspects. |
|
Advertising -- Social aspects.
|
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Advertising -- Social aspects. |
|
Utopias.
|
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Utopias. |
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Advertising and women.
|
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Advertising and women. |
| Genre/Form |
Electronic books.
|
| Added Author |
Manca, Luigi (Luigi Daniele)
|
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Manca, Alessandra.
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Pieper, Gail W.
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| Other Form: |
Print version: 9786613689344 (DLC) 2012004484 |
| ISBN |
073917326X |
|
9780739173268 |
|
9780739173275 (electronic book) |
|
0739173278 (electronic book) |
| Standard No. |
9786613689344 |
|
ebr10573605 |
|
