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BestsellerE-book
Author Manca, Elena, author.

Title Persuasion in tourism discourse : methodologies and models / by Elena Manca.

Publication Info. Newcastle upon Tyne : Cambridge Scholars Publishing, 2016.

Item Status

Description 1 online resource (xii, 181 pages) : illustrations
text file
Bibliography Includes bibliographical references.
Summary Tourism is more than just a leisure or professional activity; it can be considered the representation and discovery of the cultural identity of a country. The concepts and the words which are selected to promote a tourist destination, as well as the accompanying images and the way these modes of communication are organized in a website, inevitably reflect more than just a promotional aim. They mainly represent those social and cultural choices which are peculiar to each country and to each culture, and which are, for this reason, particularly worth investigating. This book proposes an original.
Contents Table of Contents; Acknowledgements; List of Figures; List of Tables; Introduction; Chapter One; Chapter Two; Chapter Three; Chapter Four; Bibliography
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Tourism -- Research.
Tourism -- Research.
Tourism.
Culture and tourism.
Culture and tourism.
Genre/Form Electronic books.
Electronic books.
Other Form: Print version: Manca, Elena. Persuasion in tourism discourse. Newcastle upon Tyne : Cambridge Scholars Publishing, 2016 1443816817 9781443816816 (OCoLC)962254047
ISBN 9781443855587 (electronic book)
1443855588 (electronic book)
1443816817
9781443816816