"A study produced jointly with the Joan Shorenstein Barone Center on the Press, Politics, and Public Policy, John F. Kennedy School of Government, Harvard University."
Bibliography
Includes bibliographical references and index.
Contents
To poll or not to poll... and other questions / Thomas E. Mann and Gary R. Orren -- The growth of news polls in American politics / Everett Carll Ladd and John Benson -- Technology and the changing landscape of media polls / Kathleen A. Frankovic -- Polling pitfalls: Sources of error in public opinion surveys / Henry E. Brady and Gary R. Orren -- Variability without fault: Why even well-designed polls can disagree / Michael R. Kagay -- The impact of media polls on the public / Michael W. Traugott -- THe illusion of technique: The impact of polls on reporters and democracy / E.J. Dionne, Jr.