| Description |
1 online resource (191 pages). |
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text file |
| Series |
PRCA Practice Guides
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PRCA practice guides.
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| Contents |
Front Cover; Grow, Build, Sell, Live: A Practical Guide to Running and Building An Agency and Enjoying It; Copyright Page; Contents; List of Figures; Foreword; Acknowledgements; Introduction Building a Great Agency -- One Choice at a Time; I.1. Don't Forget You Matter Too; I.2. Building a Great Agency One Choice at a Time; I.3. Tools and Guidance to Put You More in Control of the Choices You Make; Chapter 1 The Dangers of Travelling Hopefully and How a Purpose Becomes a Plan; 1.1. A Framework for Making Choices; 1.2. Using Your Purpose to Attract the Right Talent |
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1.3. Attracting the Right Clients1.4. A Combination of Personal and Corporate, Tangible and Intangible; 1.5. Turning a Purpose into a Plan; 1.6. Providing a Sense of Purpose with the Alignment Framework; 1.7. Making the Alignment Framework Work for Every Employee; 1.8. Why Is Building an Alignment Framework Worth the Effort?; 1.9. Linking the Purpose to Personal Development; 1.10. Connecting the Purpose to a Traditional Business Plan; 1.11. Use Your Alignment Framework to Instruct Your Business Plan; Chapter 2 If You're Running a People Business, Then Make People Your Business |
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2.1. How Do I Attract the Right People?2.1.1. Successful Recruitment Is a Trust Purchase; 2.2. How Long Should I Expect People to Stay?; 2.2.1. Don't Get Caught Out by the Churn Points or Make a Promotion a Reason to Leave; 2.3. How Do I Recruit for Growth?; 2.4. How Much Should I Spend on Training and Development?; 2.5. This Person Just Isn't Performing Anymore, Should I Let Them Go?; Chapter 3 Culture Matters -- It Will Determine How Fast You Succeed; 3.1. The Ingredients of an Effective Culture; 3.2. Use SCARF to Ensure You Create a Productive and Happy Environment |
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3.3 Avoid unconscious bias -- it can introduce unfairness without you realising it is happening3.4. Create a coaching culture; 3.5. There is no such thing as the status quo, so make sure you measure how engaged your people are on a regular basis; Chapter 4 Successful Agencies Need Good Leaders; 4.1. Freedom in a Framework; 4.2. Leadership vs Management; 4.3. Leadership Responsibilities; 4.4. People; 4.5. Clients; 4.6. Proposition -- Being Different; 4.7. New Business; 4.8. Commercial Focus; 4.9. Leadership Framework; 4.9.1. Purpose -- Vision, Mission and Values; 4.9.2. Innovation |
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4.10. Behaviours4.10.1. Walk the Talk; 4.10.2. Motivate; 4.10.3. Delegate by Coaching; 4.11. Personal Leadership Plan; Chapter 5 Great Client Relationships Are Built on Respect Not Emotion; 5.1. Commercial and Human; 5.2. Respected Not Liked; 5.3. Setting Expectations; 5.4. Measurable Objectives; 5.5. KPIs; 5.6. Client's Shoes; 5.7. Matching the Team to the Client's Behaviour; 5.8. No Surprises -- Using SCARF with Clients Too; 5.9. Two-way Street; 5.10. Tools; 5.11. Added Value; 5.12. Defector or Loyal Client -- Map Where They Are |
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Chapter 6 Cobbler's Children Is Cobblers -- Why Marketing Matters? |
| Summary |
If you are thinking about starting your own consultancy; have started one and hit your first round of growing pains, or are a veteran looking at an exit, this book is for you. |
| Bibliography |
Includes bibliographical references and index. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Entrepreneurship.
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Entrepreneurship. |
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Management.
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Management. |
| Genre/Form |
Electronic books.
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| Added Author |
Manners, Crispin.
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| Other Form: |
Print version: Houghton, Richard. Grow, Build, Sell, Live : A Practical Guide to Running and Building an Agency and Enjoying It. Bingley : Emerald Publishing Limited, ©2019 9781787568860 |
| ISBN |
1787568857 |
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9781787568853 (electronic book) |
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9781787568839 (e-book) |
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1787568830 |
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9781787568860 |
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1787568865 |
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