Title Ben & Jerry's double-dip : how to run a values-led business and make money, too / Ben Cohen and Jerry Greenfield, with Meredith Maran.

Publication Info.	New York, NY : Simon & Schuster, 1998.
	©1997

Item Status

Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Stacks	HD9281.U54 B463 1998	Available	---

Edition	1st Fireside ed.
Description	300 pages : illustrations ; 24 cm
Note	"A Fireside book."
	Previously published with the subtitle: Lead with your values and make money, too.
Bibliography	Includes bibliographical references and index.
Contents	ch. 1. What do you mean, values-led business? -- ch. 2. Looking for goods in all the right places: values-led sourcing and new-product development -- ch. 3. Turning values into value: values-led finance -- ch. 4. Franchises and partnershops: values-led retailing -- ch. 5. Marketing for real -- ch. 6. People power: values-led human resources -- ch. 7. Mixing business and politics: taking stands on social issues -- ch. 8. International growth -- ch. 9. Future of values-led business.
Subject	Ben & Jerry's (Firm) -- History.
	Ben & Jerry's (Firm)
	History.
	Cohen, Ben (Ben R.)
	Cohen, Ben (Ben R.)
	Greenfield, Jerry.
	Greenfield, Jerry.
	Businesspeople -- United States -- Biography.
	Businesspeople.
	United States.
Genre/Form	Biographies.
Subject	Ice cream industry -- United States.
	Ice cream industry.
	Social responsibility of business -- United States.
	Social responsibility of business.
Genre/Form	Biographies.
Added Author	Greenfield, Jerry.
	Maran, Meredith.
Added Title	Ben and Jerry's double-dip
ISBN	0684838559 paperback