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Book
Author
Marchand, Roland.
Title
Creating the corporate soul : the rise of public relations and corporate imagery in American big business / Roland Marchand.
Publication Info.
Berkeley : University of California Press, [1998]
©1998
Item Status
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Call No.
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OPAC Message
Public Note
Gift Note
Moore Stacks
HD59.2 M368 1998
Available
---
Description
xi, 461 pages : illustrations (some color) ; 27 cm
Bibliography
Includes bibliographical references (pages 369-440) and index.
Subject
Corporate image -- United States -- History.
Corporate image.
United States.
History.
Corporations -- Public relations -- United States -- History.
Corporations -- Public relations.
Big business -- United States -- History.
Big business.
Advertising -- United States -- History.
Advertising.
ISBN
0520087194 alkaline paper
