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Bestseller
BestsellerE-book
Author Marek, Kate.

Title Using Web Analytics in the Library : a Library Technology Report.

Publication Info. Chicago, IL : ALA Editions, 2011.

Item Status

Description 1 online resource (58 pages)
text file
Contents Using Web Analytics in the Library; Cover; Table of Contents; Web Analytics Overview; What Is Web Analytics?; Combining Quantitative with Qualitative Data; Website Goals and Implementing Web Analytics; Analytics Data and Insights; Web Analytics Tools; A Note About User Privacy; Google's Approach to Privacy with Google Analytics; Privacy and Service; Resources; Notes; Getting to Know Web Analytics; Web Tracking Basics: Data Collection Mechanisms; GA Basics; Possible Actions; Resources; Notes; Installing and Configuring Google Analytics; Getting Started; Configuration Best Practices.
Setting Up Goals and Funnels in Google AnalyticsResources; Notes; Reporting and Analysis; General Overview of Metrics and Reporting Options; First-Level Metrics; Viewing Reports; Your Dashboard; Google Analytics Reports; Backing Up and Exporting Data; Access to Reports; Benchmarking; Data Visualization; Conclusion; Resources; Notes; Case Studies; Additional Case Studies; Social Media Metrics; Summary; Notes.
Summary In this issue of Library Technology Reports, Kate Marek offers a practical guide to web analytics tools, explaining what librarians need to know to implement them effectively.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Google Analytics.
Google Analytics.
Digital libraries -- Collection development -- Statistical methods.
Digital libraries -- Collection development.
Statistics.
Internet searching -- Statistical services.
Internet searching.
Statistical services.
Internet users -- Statistics -- Data processing.
Internet users.
Library resources -- Use studies.
Library resources.
Library users -- Statistics -- Data processing.
Library users.
Web usage mining -- Computer programs.
Web usage mining.
Computer programs.
Genre/Form Electronic books.
Electronic books.
Statistics.
Statistics.
Other Form: Print version: Marek, Kate. Using Web Analytics in the Library : A Library Technology Report. Chicago, IL : ALA Editions, ©2011 9780838958339
ISBN 9780838992364 (electronic book)
0838992366 (electronic book)