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Author Marich, Robert.

Title Marketing to moviegoers : a handbook of strategies and tactics / Robert Marich.

Imprint Carbondale : Southern Illinois University Press, 2013.

Item Status

Edition 3rd ed.
Description 1 online resource (xi, 417 pages) : illustrations
Note Includes index.
Contents Creative strategy -- Market research -- Traditional media advertising -- Marketing in digital media -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds.
Summary While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbook of Strategies and Tactics, veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; new and expanded materials on marketing targeted towa.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Motion pictures -- Marketing.
Motion pictures -- Distribution.
Genre/Form Electronic books.
Other Form: Print version: 9780809331963 0809331969 (DLC) 2012018745
ISBN 0809331977 (electronic bk.)
9780809331970 (electronic bk.)
9781283970969 (MyiLibrary)
1283970961 (MyiLibrary)
9780809331963 (pbk. ; alk. paper)
0809331969 (pbk. ; alk. paper)