LEADER 00000cam a2200541Ia 4500 
001    ocn435824455 
003    OCoLC 
005    20160527040524.6 
006    m     o  d         
007    cr cnu---unuuu 
008    090904s2009    ilua    o     001 0 eng d 
020    9781441619570|q(electronic book) 
020    1441619577|q(electronic book) 
035    (OCoLC)435824455 
040    N$T|beng|epn|cN$T|dOCLCQ|dYDXCP|dOCLCQ|dMYPMP|dOCLCQ
       |dOCLCO|dOCLCQ|dOCLCF|dNLGGC|dOCLCO|dOCLCQ|dOCLCO|dOCLCQ 
049    RIDW 
050  4 PN1995.9.M29|bM37 2009eb 
072  7 PER|x004040|2bisacsh 
082 04 791.43/068/8|222 
090    PN1995.9.M29|bM37 2009eb 
100 1  Marich, Robert.|0https://id.loc.gov/authorities/names/
       n2004042899 
245 10 Marketing to moviegoers :|ba handbook of strategies and 
       tactics /|cRobert Marich. 
250    2nd ed. 
264  1 Carbondale :|bSouthern Illinois University Press,|c[2009] 
264  4 |c©2009 
300    1 online resource (xii, 318 pages) :|billustrations 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
340    |gpolychrome|2rdacc 
347    text file|2rdaft 
500    Includes index. 
505 0  Creative strategy -- Market research -- Paid media 
       advertising -- Promotional tie-ins and product placement -
       - Licensed merchandise -- Publicity -- Distribution to 
       theaters -- Exhibition -- Major studios -- Independent 
       distributors -- Foreign-language films -- Prints and 
       advertising funds. 
588 0  Print version record. 
590    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America 
650  0 Motion pictures|xMarketing.|0https://id.loc.gov/
       authorities/subjects/sh2010102473 
650  0 Motion pictures|xDistribution.|0https://id.loc.gov/
       authorities/subjects/sh85088096 
650  7 Motion pictures|xMarketing.|2fast|0https://id.worldcat.org
       /fast/1027343 
650  7 Motion pictures|xDistribution.|2fast|0https://
       id.worldcat.org/fast/1027315 
655  4 Electronic books. 
776 08 |iPrint version:|aMarich, Robert.|tMarketing to 
       moviegoers.|b2nd ed.|dCarbondale : Southern Illinois 
       University Press, ©2009|z9780809328840|z0809328844|w(DLC) 
       2008016284|w(OCoLC)222251055 
856 40 |uhttps://rider.idm.oclc.org/login?url=http://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=285263|zOnline eBook. Access restricted to 
       current Rider University students, faculty, and staff. 
856 42 |3Instructions for reading/downloading this eBook|uhttp://
       guides.rider.edu/ebooks/ebsco 
901    MARCIVE 20231220 
948    |d201606016|cEBSCO|tebscoebooksacademic|lridw 
994    92|bRID