LEADER 00000cam a2200505Ia 4500
001 ocn435824455
003 OCoLC
005 20160527040524.6
006 m o d
007 cr cnu---unuuu
008 090904s2009 ilua o 001 0 eng d
020 9781441619570|q(electronic bk.)
020 1441619577|q(electronic bk.)
035 (OCoLC)435824455
040 N$T|beng|epn|cN$T|dOCLCQ|dYDXCP|dOCLCQ|dMYPMP|dOCLCQ
|dOCLCO|dOCLCQ|dOCLCF|dNLGGC|dOCLCO|dOCLCQ|dOCLCO|dOCLCQ
049 RIDW
050 4 PN1995.9.M29|bM37 2009eb
072 7 PER|x004040|2bisacsh
082 04 791.43/068/8|222
090 PN1995.9.M29|bM37 2009eb
100 1 Marich, Robert.
245 10 Marketing to moviegoers :|ba handbook of strategies and
tactics /|cRobert Marich.
250 2nd ed.
260 Carbondale :|bSouthern Illinois University Press,|c©2009.
300 1 online resource (xii, 318 pages) :|billustrations
336 text|btxt|2rdacontent
337 computer|bc|2rdamedia
338 online resource|bcr|2rdacarrier
500 Includes index.
505 0 Creative strategy -- Market research -- Paid media
advertising -- Promotional tie-ins and product placement -
- Licensed merchandise -- Publicity -- Distribution to
theaters -- Exhibition -- Major studios -- Independent
distributors -- Foreign-language films -- Prints and
advertising funds.
588 0 Print version record.
590 eBooks on EBSCOhost|bEBSCO eBook Subscription Academic
Collection - North America
650 0 Motion pictures|xMarketing.
650 0 Motion pictures|xDistribution.
655 4 Electronic books.
776 08 |iPrint version:|aMarich, Robert.|tMarketing to
moviegoers.|b2nd ed.|dCarbondale : Southern Illinois
University Press, ©2009|z9780809328840|z0809328844|w(DLC)
2008016284|w(OCoLC)222251055
856 40 |uhttps://rider.idm.oclc.org/login?url=http://
search.ebscohost.com/login.aspx?direct=true&scope=site&
db=nlebk&AN=285263|zOnline eBook. Access restricted to
current Rider University students, faculty, and staff.
856 42 |3Instructions for reading/downloading this eBook|uhttp://
guides.rider.edu/ebooks/ebsco
948 |d201606016|cEBSCO|tebscoebooksacademic|lridw
994 92|bRID
