Title Marketing to moviegoers : a handbook of strategies and tactics / Robert Marich.

Publication Info.	Carbondale : Southern Illinois University Press, [2009]
	©2009

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Online eBook. Access restricted to current Rider University students, faculty, and staff.
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Item Status

Edition	2nd ed.
Description	1 online resource (xii, 318 pages) : illustrations
Physical Medium	polychrome
Description	text file
Note	Includes index.
Contents	Creative strategy -- Market research -- Paid media advertising -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds.
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Motion pictures -- Marketing.
	Motion pictures -- Marketing.
	Motion pictures -- Distribution.
	Motion pictures -- Distribution.
Genre/Form	Electronic books.
Other Form:	Print version: Marich, Robert. Marketing to moviegoers. 2nd ed. Carbondale : Southern Illinois University Press, ©2009 9780809328840 0809328844 (DLC) 2008016284 (OCoLC)222251055
ISBN	9781441619570 (electronic book)
	1441619577 (electronic book)