LEADER 00000cam a2200625Ma 4500 
001    ocn825978149 
003    OCoLC 
005    20160917035651.6 
006    m     o  d         
007    cr |n||||||||| 
008    130129s2013    ilua    o     001 0 eng d 
019    830021126|a856870364 
020    0809331977|q(electronic book) 
020    9780809331970|q(electronic book) 
020    9781283970969|q(MyiLibrary) 
020    1283970961|q(MyiLibrary) 
020    |z9780809331963|q(paperback ;|qalkaline paper) 
020    |z0809331969|q(paperback ;|qalkaline paper) 
035    (OCoLC)825978149|z(OCoLC)830021126|z(OCoLC)856870364 
037    428346|bMIL 
040    YDXCP|beng|epn|cYDXCP|dOCLCO|dCDX|dOCLCQ|dE7B|dN$T|dP@U
       |dOCLCF|dOCLCQ|dOCLCO|dIDEBK|dEBLCP|dOCLCO|dOCLCQ 
049    RIDW 
050  4 PN1995.9.M29|bM37 2013 
072  7 ART|x057000|2bisacsh 
072  7 PER|x004040|2bisacsh 
082 04 791.43068/8|223 
090    PN1995.9.M29|bM37 2013 
100 1  Marich, Robert.|0https://id.loc.gov/authorities/names/
       n2004042899 
245 10 Marketing to moviegoers :|ba handbook of strategies and 
       tactics /|cRobert Marich. 
250    3rd ed. 
264  1 Carbondale :|bSouthern Illinois University Press,|c2013. 
300    1 online resource (xi, 417 pages) :|billustrations 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
347    text file|2rdaft 
500    Includes index. 
505 0  Creative strategy -- Market research -- Traditional media 
       advertising -- Marketing in digital media -- Promotional 
       tie-ins and product placement -- Licensed merchandise -- 
       Publicity -- Distribution to theaters -- Exhibition -- 
       Major studios -- Independent distributors -- Foreign-
       language films -- Prints and advertising funds. 
520    While Hollywood executives spend millions of dollars 
       making movies, even more money is poured into selling 
       those films to the public. In the third edition of his 
       comprehensive guidebook, Marketing to Moviegoers: A 
       Handbook of Strategies and Tactics, veteran film and TV 
       journalist Robert Marich plumbs the depths of the methods 
       used by studios to market their films to consumers. 
       Updates to the third edition include a chapter on 
       marketing movies using digital media; an insightful 
       discussion of the use of music in film trailers; new and 
       expanded materials on marketing targeted towa. 
588 0  Print version record. 
590    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America 
650  0 Motion pictures|xMarketing.|0https://id.loc.gov/
       authorities/subjects/sh2010102473 
650  0 Motion pictures|xDistribution.|0https://id.loc.gov/
       authorities/subjects/sh85088096 
650  7 Motion pictures|xMarketing.|2fast|0https://id.worldcat.org
       /fast/1027343 
650  7 Motion pictures|xDistribution.|2fast|0https://
       id.worldcat.org/fast/1027315 
655  4 Electronic books. 
776 08 |iPrint version:|z9780809331963|z0809331969|w(DLC)  
       2012018745 
856 40 |uhttps://rider.idm.oclc.org/login?url=http://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=536782|zOnline eBook. Access restricted to 
       current Rider University students, faculty, and staff. 
856 42 |3Instructions for reading/downloading this eBook|uhttp://
       guides.rider.edu/ebooks/ebsco 
901    MARCIVE 20231220 
948    |d20161017|cEBSCO|tebscoebooksacademic updated AugtoOct17
       |lridw 
948    |d20160607|cEBSCO|tebscoebooksacademic|lridw 
994    92|bRID