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Author Marich, Robert.

Title Marketing to moviegoers : a handbook of strategies and tactics / Robert Marich.

Imprint Carbondale : Southern Illinois University Press, ©2009.

Item Status

Edition 2nd ed.
Description 1 online resource (xii, 318 pages) : illustrations
Note Includes index.
Contents Creative strategy -- Market research -- Paid media advertising -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Motion pictures -- Marketing.
Motion pictures -- Distribution.
Genre/Form Electronic books.
Other Form: Print version: Marich, Robert. Marketing to moviegoers. 2nd ed. Carbondale : Southern Illinois University Press, ©2009 9780809328840 0809328844 (DLC) 2008016284 (OCoLC)222251055
ISBN 9781441619570 (electronic bk.)
1441619577 (electronic bk.)