Title Heavy hitter sales psychology : how to penetrate the C-level executive suite and convince company leaders to buy / Steve Martin.

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Online eBook. Access restricted to current Rider University students, faculty, and staff.
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Item Status

Edition	1st ed.
Description	1 online resource (viii, 293 pages) : illustrations
Physical Medium	polychrome
Description	text file
Bibliography	Includes bibliographical references (pages 283-285) and index.
Contents	pt. 1. The foundation of selling to c-level executives -- pt. 2. Penetrating the c-level executive suite -- pt. 3. How to convince company leaders to buy.
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Selling -- Psychological aspects.
	Selling -- Psychological aspects.
	Marketing -- Psychological aspects.
	Marketing -- Psychological aspects.
	Business communication.
	Business communication.
	Success in business.
	Success in business.
Genre/Form	Electronic books.
	Electronic books.
Other Form:	Print version: Martin, Steve W., 1960- Heavy hitter sales psychology. 1st ed. Laguna Hills, CA : Tilis Publishers, 2009 9780979796128 (DLC) 2009930572 (OCoLC)320196347
ISBN	9780979796135 (electronic book)
	097979613X (electronic book)
	9780979796128
	0979796121