| Description |
1 online resource (217 pages) |
| Physical Medium |
polychrome |
| Description |
text file |
| Summary |
Digital Out of Home Entertainment is transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating. This book provides a 'state of play' exploration of the successes, the emerging new applications and the strategies that inform them--and is an essential guide for entertainment executives as well as those involved in retailing, the hotel industry, mobile communications, museums and heritage. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Leisure -- Economic aspects.
|
|
Leisure -- Economic aspects. |
|
Leisure industry.
|
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Leisure industry. |
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Popular culture -- Economic aspects.
|
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Popular culture -- Economic aspects. |
| Genre/Form |
Electronic books.
|
|
Electronic books.
|
| Added Author |
Mascioni, Michael, author.
|
| Other Form: |
Print version: Williams, Kevin. Out-of-Home Immersive Entertainment Frontier. Farnham : Ashgate Publishing Ltd, 2014 9781472426963 |
| ISBN |
9781472426963 (electronic book) |
|
1472426967 (electronic book) |
|
