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Book
Author
Mauser, Gary A.
Title
Political marketing : an approach to campaign strategy / Gary A. Mauser.
Publication Info.
New York, N.Y., U.S.A. : Praeger, 1983.
Item Status
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Call No.
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Gift Note
Moore Stacks
JF2112.C3 M38 1983
Available
---
Description
xiv, 304 pages : illustrations ; 24 cm.
Series
Praeger series in public and nonprofit sector marketing
Praeger series in public and nonprofit sector marketing.
Bibliography
Bibliography: pages 281-297.
Note
Includes index.
Subject
Campaign management.
Campaign management.
Political campaigns.
Political campaigns.
Marketing.
Marketing.
ISBN
0030525918 alkaline paper $21.95
