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Book
Author
McClure, Leslie Willard.
Title
Newspaper advertising and promotion.
Publication Info.
New York : Macmillan, 1950.
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Moore Stacks
HF6107 .M18
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Description
xiv, 479 pages : illustrations, map. ; 22 cm
Bibliography
Bibliography: pages 457-461.
Subject
Advertising, Newspaper.
Advertising, Newspaper.