Edition |
[2nd ed.]. |
Description |
1 online resource (x, 158 pages) : illustrations |
Physical Medium |
polychrome |
Description |
text file |
Note |
Previous edition: Washington, D.C.: National Association of Broadcasters. 1999. |
Bibliography |
Includes bibliographical references (page 143) and index. |
Summary |
Explains branding concepts, teaches how to measure brand equity, and suggests strategies to build brand equity. |
Contents |
CHAPTER 12: First, You Need A PlanCHAPTER 13: What to Brand: Setting Priorities; CHAPTER 14: Using On-Air Media for Branding; CHAPTER 15: Effective Use of Advertising Media; CHAPTER 16: Public Relations and Contests as Branding Tools; CHAPTER 17: The TV Station: WFXX; CHAPTER 18: Dealing with the Digital World; CHAPTER 19: Legal Issues Surrounding Branding: Branding and the Law; CHAPTER 20: The Future: Limitless Choice and the Future. |
Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
Subject |
Television broadcasting.
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Television broadcasting. |
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Brand name products.
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Brand name products. |
Genre/Form |
Electronic books.
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Added Author |
Batten, Alan.
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National Association of Broadcasters.
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Other Form: |
Print version: McDowell, Walter. Branding TV. [2nd ed.]. Amsterdam ; Boston : Elsevier/Focal Press, ©2005 0240807537 (OCoLC)60320031 |
ISBN |
0080460437 (electronic book) |
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9780080460437 (electronic book) |
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0240807537 (paperback) |
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