| Edition |
[2nd ed.]. |
| Description |
1 online resource (x, 158 pages) : illustrations |
| Physical Medium |
polychrome |
| Description |
text file |
| Note |
Previous edition: Washington, D.C.: National Association of Broadcasters. 1999. |
| Bibliography |
Includes bibliographical references (page 143) and index. |
| Summary |
Explains branding concepts, teaches how to measure brand equity, and suggests strategies to build brand equity. |
| Contents |
CHAPTER 12: First, You Need A PlanCHAPTER 13: What to Brand: Setting Priorities; CHAPTER 14: Using On-Air Media for Branding; CHAPTER 15: Effective Use of Advertising Media; CHAPTER 16: Public Relations and Contests as Branding Tools; CHAPTER 17: The TV Station: WFXX; CHAPTER 18: Dealing with the Digital World; CHAPTER 19: Legal Issues Surrounding Branding: Branding and the Law; CHAPTER 20: The Future: Limitless Choice and the Future. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Television broadcasting.
|
|
Television broadcasting. |
|
Brand name products.
|
|
Brand name products. |
| Genre/Form |
Electronic books.
|
| Added Author |
Batten, Alan.
|
|
National Association of Broadcasters.
|
| Other Form: |
Print version: McDowell, Walter. Branding TV. [2nd ed.]. Amsterdam ; Boston : Elsevier/Focal Press, ©2005 0240807537 (OCoLC)60320031 |
| ISBN |
0080460437 (electronic book) |
|
9780080460437 (electronic book) |
|
0240807537 (paperback) |
|
