LEADER 00000cam a2200781 i 4500 001 on1061869499 003 OCoLC 005 20210122115859.7 006 m o d 007 cr cnu---unuuu 008 181105s2019 maua ob s001 0 eng 010 2018052916 020 9781613766712|q(electronic book) 020 161376670X|q(electronic book) 020 9781613766705|q(electronic book) 020 1613766718|q(electronic book) 020 |z9781625344212|q(hardcover) 035 (OCoLC)1061869499 037 22573/ctvpbrtjh|bJSTOR 040 DLC|beng|erda|epn|cDLC|dOCLCO|dOCLCF|dYDX|dN$T|dJSTOR |dEBLCP|dYDX|dOCLCQ|dMM9|dP@U|dOCLCO 042 pcc 043 n-us--- 049 RIDW 050 14 GT2853.U5|bM387 2019 072 7 HIS|x036000|2bisacsh 072 7 SOC|x055000|2bisacsh 072 7 HIS|x000000|2bisacsh 072 7 SOC|x000000|2bisacsh 082 00 394.1/209730904|223 090 GT2853.U5|bM387 2019 100 1 McGrath, Maria,|d1965-|0https://id.loc.gov/authorities/ names/n2009182659|eauthor. 245 10 Food for dissent :|bnatural foods and the consumer counterculture since the 1960s /|cMaria McGrath. 264 1 Amherst :|bUniversity of Massachusetts,|c[2019] 300 1 online resource (xvi, 239 pages) 336 text|btxt|2rdacontent 337 computer|bc|2rdamedia 338 online resource|bcr|2rdacarrier 340 |gpolychrome|2rdacc 347 text file|2rdaft 500 Revision of the author's thesis (Ph. D.)--Lehigh University. 2006. 504 Includes bibliographical references and index. 505 0 "More than just cheap cheese" : community, class, and consumerism in countercultural food co-ops -- Recipes for a new world : vegetarian opposition in seventies natural foods cookbooks -- "Organic style" : Rodale Press and mass mediated organics -- Dr. Andrew Weil and the post-sixties promises of food and consciousness -- Natural foods conservatism : from hippie evangelism to whole foods. 520 In the 1960s and early 1970s, countercultural rebels decided that, rather than confront the system, they would create the world they wanted. The natural foods movement grew out of this contrarian spirit. Through a politics of principled shopping, eating, and entrepreneurship, food revolutionaries dissented from corporate capitalism and mainstream America. In Food for Dissent, Maria McGrath traces the growth of the natural foods movement from its countercultural fringe beginning to its twenty-first- century "food revolution" ascendance, focusing on popular natural foods touchstones--vegetarian cookbooks, food co- ops, and health advocates. Guided by an ideology of ethical consumption, these institutions and actors spread the movement's oppositionality and transformed America's foodscape, at least for some. Yet this strategy proved an uncertain instrument for the advancement of social justice, environmental defense, and anti-corporatism. The case studies explored in Food for Dissent indicate the limits of using conscientious eating, shopping, and selling as tools for civic activism. 588 0 Online resource; title from digital title page (viewed on September 17, 2019). 590 eBooks on EBSCOhost|bEBSCO eBook Subscription Academic Collection - North America 648 7 20th century|2fast 648 7 1900-1999|2fast 650 0 Food habits|zUnited States|xHistory|0https://id.loc.gov/ authorities/subjects/sh2008120942|y20th century.|0https:// id.loc.gov/authorities/subjects/sh2002012476 650 0 Natural foods|0https://id.loc.gov/authorities/subjects/ sh85050247|zUnited States|0https://id.loc.gov/authorities/ names/n78095330-781|xHistory|y20th century.|0https:// id.loc.gov/authorities/subjects/sh2002006165 650 0 Consumer movements|0https://id.loc.gov/authorities/ subjects/sh2011005472|zUnited States|0https://id.loc.gov/ authorities/names/n78095330-781|xHistory|y20th century. |0https://id.loc.gov/authorities/subjects/sh2002006165 650 0 Natural foods industry|zUnited States|0https://id.loc.gov/ authorities/subjects/sh2010103370|xHistory|y20th century. |0https://id.loc.gov/authorities/subjects/sh2002006165 650 7 Food habits.|2fast|0https://id.worldcat.org/fast/930807 650 7 History.|2fast|0https://id.worldcat.org/fast/958235 650 7 Natural foods.|2fast|0https://id.worldcat.org/fast/1034032 650 7 Consumer movements.|2fast|0https://id.worldcat.org/fast/ 1893339 650 7 Natural foods industry.|2fast|0https://id.worldcat.org/ fast/1034043 651 7 United States.|2fast|0https://id.worldcat.org/fast/1204155 655 0 Electronic books. 655 4 Electronic books. 655 7 History.|2fast|0https://id.worldcat.org/fast/1411628 776 08 |iPrint version:|aMcGrath, Maria, 1965-|tFood for dissent. |dAmherst : University of Massachusetts, [2019] |z9781625344212|w(DLC) 2018051826 856 40 |uhttps://rider.idm.oclc.org/login?url=http:// search.ebscohost.com/login.aspx?direct=true&scope=site& db=nlebk&AN=2248349|zOnline ebook via EBSCO. Access restricted to current Rider University students, faculty, and staff. 856 42 |3Instructions for reading/downloading the EBSCO version of this ebook|uhttp://guides.rider.edu/ebooks/ebsco 901 MARCIVE 20231220 948 |d20210519|cEBSCO|tEBSCOebooksAcademic 1-22-21 4032|lridw 994 92|bRID