Title The marketing mystique / Edward S. McKay ; revised by Arthur M. Rittenberg.

Publication Info.	New York : AMACOM, [1994]
	©1994

Item Status

Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Stacks	HF5415 .M2585 1994	Available	---

Edition	Rev. ed.
Description	viii, 184 pages ; 23 cm
Bibliography	Includes bibliographical references and index.
Subject	Marketing.
	Marketing.
	Marketing -- Management.
	Marketing -- Management.
Added Author	Rittenberg, Arthur M.
ISBN	0814478085