| Edition |
2nd ed., updated and expanded. |
| Description |
1 online resource (ix, 143 pages). |
| Physical Medium |
polychrome |
| Description |
text file |
| Series |
A BK life book
|
|
BK life book.
|
| Bibliography |
Includes bibliographical references (pages 135-136) and index. |
| Contents |
Personal brand basics -- Personal brand : the perception that you made a difference -- A strong personal brand delivers : on three important expectations -- Your personal brand is perceived : from three different dimensions -- Designing your personal brand of making a difference -- Authenticity : the cornerstone to building a strong brand -- Creating your brand platform : dimensions and ethos -- A promise to be more of who you are -- How strong is your personal brand today? -- Using the power of alignment to build a strong personal brand -- Aligning to become a stronger brand -- Personal brand building has gone social -- The courage to live your brand. |
| Summary |
In this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships. McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life?particularly your employer?and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world. Squarely delivers where other books have left off by creating a genuine self- understanding and a strong picture of the person you are and want to become to create real sustainable personal change.? --Stephen Weiss, Former President EDMC Online Higher Education and Former President and COO Capella Education Company?A strong personal brand is paramount for effective leadership. Be Your Own Brand is a powerful and practical guide for building deep and meaningful relationships.? --Perry Cantarutti, Senior Vice President, Europe, Middle East, Africa, Delta Air Lines?Be Your Own Brand, when applied within a business organization, has the power to accelerate the pace of organizational brand development tremendously.? --Taras K. Rebet, President, West Europe, Otto Bock HealthCare GmbH?From this book you?ll experience deep introspection and discover your own brand which will surely ignite personal and professional growth.? -- Heather Backstrom, Employee Development Manager, Moog, Inc.? Aircraft Group. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Language |
This edition in English. |
| Subject |
Identity (Psychology)
|
|
Identity (Psychology) |
|
Brand name products -- Miscellanea.
|
|
Brand name products. |
| Genre/Form |
Trivia and miscellanea.
|
| Subject |
SELF-HELP -- Motivational & Inspirational. |
|
SELF-HELP -- Inner Child. |
|
SELF-HELP -- Personal Growth -- General. |
|
SELF-HELP -- Affirmations. |
|
SELF-HELP -- Personal Growth -- Self-Esteem. |
|
Brand name products -- Miscellanea. |
|
Identity (Psychology) |
| Genre/Form |
Electronic books.
|
|
Trivia and miscellanea.
|
| Added Author |
Speak, Karl D., 1951-
|
| Other Form: |
Print version: McNally, David, 1946- Be your own brand. 2nd ed., updated and expanded. San Francisco, CA : Berrett-Koehler Publishers, ©2011 9781605098104 (DLC) 2010039201 (OCoLC)642843761 |
| ISBN |
9781605098111 (electronic book) |
|
1605098116 (electronic book) |
|
9781605098128 (electronic book) |
|
1605098124 (electronic book) |
|
9781605098104 |
|
1605098108 |
| Standard No. |
9786612935107 |
|
