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050  4 G155.A1|bM475 2009eb 
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100 1  Middleton, Victor T. C.|0https://id.loc.gov/authorities/
       names/n90671952 
245 10 Marketing in travel and tourism /|cVictor T.C. Middleton, 
       Alan Fyall and Michael Morgan ; with contributions from 
       Ashok Ranchhod. 
250    4th ed. 
264  1 Amsterdam ;|aBoston ;|aLondon :|bButterworth-Heinemann,
       |c2009. 
300    1 online resource (xxv, 502 pages) :|bcolor illustrations 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
340    |gpolychrome|2rdacc 
347    data file|2rda 
504    Includes bibliographical references (pages 487-491) and 
       index. 
505 0  pt. 1. The Meaning of Marketing in Travel and Tourism -- 
       Ch. 1. Introducing travel and tourism -- Ch. 2. 
       Introducing marketing: the systematic thought process -- 
       Ch. 3. The special characteristics of travel and tourism 
       marketing -- Ch. 4. The dynamic business environment: 
       factors influencing demand for tourism -- pt. 2. 
       Understanding the Consumer and the Marketing Mix in Travel
       and Tourism -- Ch. 5. Understanding the consumer: tourism 
       motivations and buyer behaviour -- Ch. 6. Market 
       segmentation for travel and tourism markets -- Ch. 7. 
       Product formulation in travel and tourism -- Ch. 8. The 
       evolving marketing mix for tourism services -- pt. 3. 
       Planning for Marketing Strategy and Short-term Operational
       Objectives and Compaigns -- Ch. 9. Marketing research in 
       travel and tourism -- Ch. 10. Planning marketing strategy 
       -- Ch. 11. Marketing planning: the process -- Ch. 12. 
       Planning marketing campaigns: budgeting and evaluating 
       marketing performance -- pt. 4. Communicating with and 
       Influencing Consumers -- Ch. 13. The growth and role of 
       information and communications technology and the rise of 
       the dominant consumer -- Ch. 14. E-marketing: the 
       effective use of ICT -- Ch. 15. Distribution channels in 
       travel and tourism: creating access -- Ch. 16. Integrating
       the promotional and communications mix -- Ch. 17. 
       Brochures, print and other non-electronic information -- 
       pt. 5. Applying Marketing in the Main Sectors of Travel 
       and Tourism -- Ch. 18. Marketing tourism destinations -- 
       Ch. 19. Marketing accommodation -- Ch. 20. Marketing 
       passenger transport -- Ch. 21. Marketing visitor 
       attractions -- Ch. 22. Marketing inclusive tours and 
       product packages -- pt. 6. Case Studies of Marketing 
       Practice in Travel and Tourism -- Case 1. Tourism New 
       Zealand -- Case 2. YOTEL -- Case 3. Agra -- Indian World 
       Heritage Site -- Case 4. Travelodge -- Case 5. Alistair 
       Sawday Guides -- Epilogue: Prospects for travel and 
       tourism marketing. 
520    "Marketing in Travel and Tourism aims to guide and support
       readers through the complexities of tourism marketing in 
       the 21st C. It sets out clear explanations of marketing 
       principles and concepts adapted from mainstream services 
       marketing, and goes on to illustrate the range of 
       applications currently practised in the modern visitor 
       economy. Now in its fourth edition, and reprinted almost 
       every year since 1988, each chapter of the book has been 
       updated to include current evaluations of all the key 
       developments in marketing, especially consumer centric 
       marketing and the now focal role of the Internet in the 
       marketing mix. The chapters on communicating with cutomers
       have been extensively rewritten to take account of e-
       marketing and related marketing developments in tourism 
       that are pulled together in a forward looking Epilogue"--
       Back cover. 
588 0  Print version record. 
590    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America 
650  0 Tourism|xMarketing.|0https://id.loc.gov/authorities/
       subjects/sh2008112936 
650  7 Tourism|xMarketing.|2fast|0https://id.worldcat.org/fast/
       1153181 
655  4 Electronic books. 
700 1  Fyall, Alan.|0https://id.loc.gov/authorities/names/
       no2003012249 
700 1  Morgan, Michael,|d1948 September 29-|0https://id.loc.gov/
       authorities/names/n2001037913 
776 08 |iPrint version:|aMiddleton, Victor T.C.|tMarketing in 
       travel and tourism.|b4th ed.|dAmsterdam ; Boston ; London 
       : Butterworth-Heinemann, 2009|z9780750686938|w(DLC)  
       2008054448|w(OCoLC)280404793 
856 40 |uhttps://rider.idm.oclc.org/login?url=http://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=336020|zOnline eBook via EBSCO. Access 
       restricted to current Rider University students, faculty, 
       and staff. 
856 42 |3Instructions for reading/downloading the EBSCO version 
       of this eBook|uhttp://guides.rider.edu/ebooks/ebsco 
901    MARCIVE 20231220 
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