| Edition |
1st ed. |
| Description |
1 online resource (xi, 317 pages) : illustrations (chiefly color) |
| Physical Medium |
polychrome |
| Description |
text file |
| Contents |
Virgin galactic -- O2 -- AirAsia -- Chilli Beans -- Six senses resorts and spas -- Burberry -- BBH -- The geek squad -- Zappos.com -- Umpqua bank -- TNT express -- JCB -- Innocent -- WWF -- How to be bold : practices, principles and people -- Bold practice survey. |
| Summary |
In every industry, some brands stand out from the crowd because of their distinct way of doing things. These companies challenge conventional wisdom and industry norms to win in their markets. They see their customers and employees as members of a like-minded community, deliver unique and remarkable customer experiences, and are able to create an almost cult-like following around their brand. Bold is about 14 such businesses. They put purpose before profit, go beyond what customers expect, and relentlessly differentiate themselves from everyone else. They know no compromise and show no timidit. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Success in business.
|
|
Success in business. |
|
Creative ability in business.
|
|
Creative ability in business. |
|
Relationship marketing.
|
|
Relationship marketing. |
| Genre/Form |
Electronic books.
|
| Added Author |
Milligan, Andy.
|
| Other Form: |
Print version: Smith, Shaun. Bold. 1st ed. London ; Philadelphia, PA : Kogan Page, 2011 9780749463441 (DLC) 2010051626 (OCoLC)669752470 |
| ISBN |
9780749463458 (electronic book) |
|
0749463457 (electronic book) |
|
9780749463441 |
|
0749463449 |
|
0749463457 |
|
